Raw Tasmanian honey, finally easy to buy.
Frogmouth Ponds is a small apiary in Port Sorell, selling raw honey, beeswax skincare and beekeeping courses. Their old store looked the part but was slow, awkward to run and clumsy on a phone. I rebuilt it from the ground up, cleaner, faster and built to sell honey.
- Client
- Frogmouth Ponds
- Location
- Port Sorell, Tasmania
- Sells
- Honey, skincare, courses
- Platform
- WordPress & WooCommerce
- My role
- Design & full rebuild
A honey business held back by its own website
The honey is genuinely special, raw, single-origin, made a few kilometres from the coast. The old site was built page by page in a visual editor, and it showed. It loaded slowly, was fiddly to update, and made the simple job of buying a jar harder than it needed to be.
Most people arrive on a phone. That is exactly where the old store struggled most.
-
01
Slow to loadA heavy page builder meant every page carried weight it did not need.
-
02
Clumsy on a phoneSmall tap targets and a cramped cart made mobile shopping a chore.
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03
Honey buried in the layoutThe product people came for was lost among everything else on the page.
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04
Hard to change safelyNo version control, so every edit went live on a wing and a prayer.
What I changed, and why it mattered
Editorial design
A calm, code-first theme that puts the honey first. Room to breathe, and a clear path from home to product to cart.
Built for speed
Out went the heavy page builder, in came hand-built templates. Lighter pages, quicker loads and far less to break.
Mobile-first shopping
Designed for the phone first: bigger tap targets, a simpler cart, and buying a jar of honey in a couple of taps.
The same WooCommerce store underneath.
A completely different experience on top.
Same honey. A store worth showing off.
“It loads quickly, it works properly on a phone, and it finally looks as good as the honey. Harry had it live without the shop missing a beat.”
See Frogmouth Ponds in the wild
Shipped July 2026 on WordPress and WooCommerce. Faster, easier to run, and finally doing the honey justice.
Want results like this for your business?
I'll rebuild your actual site and show it to you live before you spend a cent. Rather talk first? Grab a 15-minute call. No sales pitch.