BigCommerce stores: easier to find, easier to buy from
If you are on BigCommerce and trading, you usually do not need a new platform. You need to be found, and you need the few things quietly getting in a customer's way taken out. I work inside your existing Stencil theme and your existing catalogue, on Google and on the pages people actually use, and then I keep doing it monthly.
What usually goes wrong
Product pages that stop at the price
Someone wants the shop, not just a number, and the page gives them nothing to act on. No tap-to-call, no map, no sense that there is a real place with real stock behind it.
Shipping rules quietly blocking orders
A wrong product weight or a gap in a shipping zone, and a whole route stops being offered at checkout. Nobody complains. The orders just never happen.
Not in Google Shopping
Google lists products at no charge, and a lot of BigCommerce stores are simply not in the feed. Nothing is wrong with the store. It is just invisible in the place people compare products.
Small things that add up
Weak contrast, text that is harder to read than it needs to be, quantity and basket figures that do not quite add up. None of it is dramatic. All of it costs you buyers.
What I actually do
Work in the theme, in version control
Your Stencil theme lives in git, and changes land through a preview you approve before they go near the live storefront. Not clicked together in the dashboard where nothing can be reviewed or undone.
Google first
Search Console set up properly, the sitemap submitted, the right pages indexed, and the Google Business listing doing some work. This is usually where the fastest change shows up.
Products into Google Shopping
Merchant Center connected and the feed fixed until products are approved and showing in the free listings. Visibility in the place people compare before they buy.
A catalogue audit
Weights, shipping zones, quantities and basket figures checked against reality. This is the unglamorous part, and it is where blocked orders turn back into orders.
Then monthly care
The same work, every month: Google, the catalogue, accessibility and the fixes that were getting in a customer's way. No lock-in, and you get told what changed.
A working BigCommerce shop, with the obstacles taken out
Lifestyle Gardens is a nursery and garden shop in Latrobe, Tasmania, selling ponds, liner cut to length, and the pumps and filters that keep the water clear. The store already ran on BigCommerce, so this was never a rebuild. It is the monthly retainer: Google, the catalogue, and the friction on the pages people use.
More uses of the Google listing in September 2026 than the period before it
Search clicks in October than the same days in September
More page-one appearances than the same days in September
These figures come from Google and describe the listing and search. They are not sales, and they are not a count of people who bought.
Common questions
Do you move me off BigCommerce?
No. If the store works, replatforming is an expensive way to create new problems. I work inside the BigCommerce store you already have.
Is this a redesign or ongoing work?
Either. Some stores want a design pass on the storefront, some just want the Google and catalogue work looked after every month, and plenty want the first then the second.
Do you work in the dashboard or in the theme?
In the theme, as code, in version control. The dashboard is fine for adding a product, but theme changes made there cannot be reviewed, previewed or rolled back, which is how stores end up frightened of their own website.
Can you get my products into Google Shopping?
Yes. Google shows product listings at no charge, through Merchant Center. Getting a feed approved is mostly patience and correcting data, and it is part of the work. It is visibility, not a guarantee of sales.
What does it cost?
Monthly care is a flat monthly fee, and a design pass is quoted as a one-off on top. Current numbers are on the pricing section of the home page.
What do I get told each month?
What changed, what it moved, and what is next. In plain English, not a dashboard export you have to interpret yourself.
Want your BigCommerce store looked at?
I will go through your store and show you what is getting in the way, free, before you spend a cent. Rather talk it through first? Grab a 15-minute call.